CI

Design asset to represent Hugel's core values and vision.

Power That Makes You Shine

Power That Makes You Shine' is the slogan and core value of Hugel. The symbol is created with outer curves that embody an inner circle. It symbolizes the source of power that empowers individuals' health and beauty. The harmonious combination of the curves expresses 'the shining beauty of individuals.'

logo

The logo consists of a lockup of the symbol and wordmark, which should be aligned horizontally with specified spacing. It can be used in primary colors as well as gradients, black, or white.

BASIC

COLOR

For consistent communication, the specified colors below.

CLEAR BLUE
HEX
#3cc0ff
RGB
60 192 255
CMYK
70 0 0 0
PANTONE
298C
VITAL BLUE
HEX
#0946ce
RGB
9 70 206
CMYK
100 85 0 0
PANTONE
2132C

JWORLD

This is the logo of J-World, a subsidiary of Hugel.